25TH EAC MSME TRADE FAIR 2025 NATIONAL ORGANISING COMMITTEE UNVEILING
Key Voices from the Frontline
Cabinet Secretary for Cooperatives and MSME Development, Wycliffe Oparanya, emphasized the trade fair’s alignment with national economic goals:
“The annual trade fair has become a powerful tool for promoting intra‑EAC trade and investment… enabling businesses to interact and access market information and opportunities.”
Principal Secretary for MSME Development, Susan Mang’eni, pledged government support:
“We have prioritised resource allocation for a diversified MSME sector… especially through investment in priority value chains.”
MSEA Board Chairman, James Mureu, underlined the importance of digital transformation:
“E‑commerce is critical in overcoming traditional trade barriers… we urge MSMEs to leverage online platforms to broaden their reach.”
MSEA Director General, Henry Rithaa, highlighted institutional support for innovators:
“Kenya’s Enterprise Development Centres play a vital role… providing incubation services that enhance the value of local products.”
Building Momentum for November’s Fair
Stakeholders at today’s session mapped out a strategic timeline, emphasizing:
- Exhibitor recruitment, ensuring robust participation from all EAC partner states
- Infrastructure planning and site readiness across key Nairobi venues
- Program development, including thematic days, business forums, and cultural showcases
- Marketing and engagement, leveraging digital outreach and media partnerships to raise the fair’s profile
A Pillar of Regional Integration
Since its inception, the EAC MSMEs Trade Fair — also known as the Jua Kali Nguvu Kazi Exhibition — has served as a vital forum to amplify regional trade, innovation, and cultural ties. Kenya’s hosting in 2025 presents an opportunity to harness momentum within the East African Economic Community for deeper economic integration.
With today’s event concluding on a note of determination, Nairobi is poised to stand out as the epicenter of regional entrepreneurship this November.

Comments
Post a Comment