PEPSI LAUNCHES KSH 30 MILLION FIZZMAS CAMPAIGN TO BOOST FESTIVE CELEBRATIONS

Festive atmosphere during the launch of Pepsi Kenya’s Fizzmas campaign, which is set to bring Christmas celebrations closer to consumers across the country.

By: Gladys K 

Pepsi Kenya has launched a KSh 30 million festive campaign dubbed Fizzmas, aimed at making the Christmas season more exciting for consumers across the country.

The campaign runs throughout December under the message “Everything Else Can Wait, It’s Christmas” and places Pepsi and its beverage brands at the centre of Kenyans’ social, travel and shopping experiences during the holidays.

Fizzmas focuses on bringing Pepsi products directly to consumers through concerts, mall activations, busy retail outlets, travel routes and food partnerships. Brands featured in the campaign include Pepsi, Mirinda, Aquafina and Sting Energy.

Speaking during the launch, SBC Country Manager John K’Otieno said the campaign is designed to fit into how Kenyans already celebrate the festive season.

“Fizzmas is about meeting people where they already are at events, in malls, on the road and in social spaces. Instead of asking consumers to take part in complicated promotions, we are creating better spaces and moments for them to enjoy Christmas together,” he said.

As part of the campaign, Pepsi has partnered with Simbisa Brands, including Pizza Inn, Chicken Inn and Galito’s, to reach consumers in popular restaurants and takeaway outlets across the country. The company is also working with Shell petrol stations to engage travellers with refreshing product experiences along major highways.

Pepsi has further increased its presence at cultural events in Nairobi and expanded mall and retail activations at locations such as Galleria, The Junction, The Hub Karen, Garden City and Two Rivers, as well as selected hypermarkets. These activations combine entertainment and product sampling to create a strong festive presence.

SBC Kenya Business Development Director Martin Kariuki said the campaign helps the company reach new consumers across different parts of the country.

“Fizzmas allows us to reach people at events, in restaurants, on the road and within their communities. Our wide range of products means there is something for everyone, and the festive season gives us the best opportunity to introduce our brands to many Kenyans,” he said.

The campaign runs alongside the ongoing Kunywa Airtime na Pepsi Millennium Campaign, which rewards consumers with airtime, data and mobile money from participating bottles.

Fizzmas will continue through the festive season into early January, covering the peak travel and back-to-school period, as Pepsi strengthens its market presence and connection with Kenyan consumers.